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Kennametal Launches NOVO™ – Digital Intelligence to Accelerate Productivity in Customer Manufacturing Processes

Revolutionary solution integrates collective machining knowledge and experience to dramatically change the way that work gets done.

October 29, 2013 ― LATROBE, PA – In a revolutionary development designed to address the critical need for improved productivity and process knowledge for manufacturing companies, Kennametal is launching NOVO™, a new set of digital tools that promises far-reaching improvements in manufacturing efficiencies.

“This is a huge leap beyond simply providing a digital version of the tool and its physical properties,” says John Jacko, VP & Chief Marketing Officer at Kennametal. “With NOVO’s embedded intelligence in application engineering and process planning, Kennametal and our partners are opening the path to a completely connected digital art-to-part-to-profit process. NOVO is a big step in bringing such a vision to reality.”

Experience Powering Productivity
Online catalogs and tool selectors have become common options for manufacturers looking for the latest tool solutions for their production process. NOVO goes far beyond the concept of the online catalog by integrating the application engineering and production experience of Kennametal’s 75-year history.

“This is the true integration of our knowledge with our customers’,” says Francois Gau, Vice President, Strategic Marketing and New Business Development. “Simply put, NOVO is a process enabler – a true digital assistant with data-rich machining strategies that starts working from the moment you receive a parts drawing. With a refined and intuitive tool advisor, tool selector, and tool configurator, everything down the line gets more efficient—from parts quoting through programming, presetting, and production. The result is the absolute assurance you have the right tool to do the job.”

NOVO is process knowledge delivered via the cloud. It stands alongside such web-available solutions as MTConnect™ for data gathering and ISO 13399 for standardizing tool data.

NOVO solves many challenges for process planners, manufacturing engineers, and those who want the most efficient machining strategies based on the features of their parts. Customers are able to access NOVO via a PC application and tablet solutions coming later this fall. With the click of a button, the user will have access to all of the knowledge from more than 50,000 branded Kennametal products to achieve a more productive solution in a fraction of the time spent searching catalogs.

“NOVO works like a process planner,” explains Thomas Long, head of the newly formed Virtual Machining RDE department at Kennametal. “It works from the feature back to the machining strategy and then finds the best tools for each strategy. In addition, each project is tied to application data gleaned from Kennametal’s experts and decades of experience. Search for a specific Kennametal part and you also get models and all associated inserts, adaptors, and spare parts. Not only does it accomplish in minutes what formerly took hours, it yields an optimized solution, backed by Kennametal expertise, every time.”

Addressing the Skills Gap
Facing ever-increasing demands for productivity and efficiency, manufacturing technology providers have responded with computer-driven machine tools, digital-based computer-aided design and manufacturing software (CAD/CAM), and significant advances in tooling. Yet one major barrier threatens this scenario: a significantly widening skills gap as older workers retire and new workers fail to engage in manufacturing careers.

“To effectively bridge the skills gap for our customers, we have developed this innovative platform to distribute the collected knowledge of Kennametal,” says Gau. “More than a catalog, NOVO brings users into a community, harnessing all ongoing expertise, and providing fast access to best-in-class process knowledge. The result empowers users by providing the right solutions specifically tailored to their operations. It solves problems instead of managing data.”

Only the Beginning
The vision for NOVO is to be integrated with major CAD/CAM packages and machine tool CNC controls, so designers or programmers will have instant access to Kennametal knowledge at the touch of a button without having to leave their function. “NOVO means new way of doing things– the ability to get information quickly combined with the best strategy on how to use it,” Gau says.

For more information, visit www.kennametal.com/novo.

Celebrating its 75th year as an industrial technology leader, Kennametal Inc. delivers productivity to customers seeking peak performance in demanding environments. The company provides innovative wear-resistant products and application engineering backed by advanced material science, serving customers in 60 countries across diverse sectors of aerospace, earthworks, energy, industrial production, transportation and infrastructure. With approximately 13,000 employees and nearly $3 billion in sales, the company realizes half of its revenue from outside North America, and 40% globally from innovations introduced in the past five years. Recognized among the “World’s Most Ethical Companies” (Ethisphere); “Outstanding Corporate Innovator” (Product Development Management Association); and “America’s Safest Companies” (EHS Today) with a focus on 100% safety, Kennametal and its foundation invest in technical education, industrial technologies and material science to deliver the promise of progress and economic prosperity to people everywhere.

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